Corporate Mission

Corporate Mission

The Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of its business. By doing so, we enhance the quality of life in our society. To this end, all members of the Group will pursue the following Seven Guiding Principles.

Seven Guiding Principles

1.
Trust
Establish relationships with society, customers, shareholders, employees, and business partners based on strong mutual trust and respect.
2.
Quality
Provide the best products and services with unsurpassed quality.
3.
Technology
Pioneer new markets by promoting research and development, and fostering technological innovation.
4.
Citizenship
As a global player, contribute to the development of communities and society as a whole.
5.
Ethics and Compliance
In all endeavors, conduct ourselves in compliance with applicable laws and high ethical standards.
6.
Environment
Respect nature, and strive to protect and improve the global environment.
7.
Growth
Assure fair earnings to build a foundation for future growth.

Corporate Statement

Changes for the Better

The Mitsubishi Electric Group's corporate statement, "Changes for the Better," represents our goal and attitude to always strive to achieve "something better," as we continue to change and grow. It is a statement that promises "to create an ever better tomorrow" to our customers by the initiative of each and every one of our employees, who seek to improve themselves by aiming for "the better," and daily aim to "improve technologies, services, and creativity," as stated in our corporate philosophy.