Serendie Street Boston
Serendie® Street Boston is Mitsubishi Electric’s U.S. hub for software, AI, and digital transformation—part innovation studio, part venture engine, all momentum.
Purpose-built in Cambridge, MA.
The power of proximity brings research, product, software, and venture creation together representing the value chain under one roof— backed by decades of Mitsubishi Electric R&D.
Where solutions are identified, pressure-tested,
piloted in the real world, and scaled fast.
Designed to move.
Serendie Street Boston connects Mitsubishi Electric teams with startups and partners to design user‑centered experiences, map end‑to‑end journeys, and execute through agile, continuous delivery — turning bold ideas into deployable, AI‑powered software products and new digital businesses.
It’s not just about a new office.
It’s Mitsubishi Electric’s launchpad for digital growth in the U.S.
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Serendipity + Digital Engineering = Serendie
Serendie® is Mitsubishi Electric’s global digital initiative for value co-creation, using both internal and external data, talents, and technologies to innovate in an agile and continuous way.
We’re drawing on 100+ years of engineering expertise to accelerate innovation and help customers solve complex problems more quickly than ever before.
Our Stories
Providing Our Original UI/UX Design System
With a Focus on Versatility and Prompt Efficiency, We Are Accelerating the Co-Creation of Value Through Serendie
Pioneering the Future from the Railway Business
Supporting energy saving and equipment optimization in railways and areas along them by utilizing data from Serendie
Solving Thermal Social Issues with EMS Knowledge
Next Steps by Leveraging Our Digital Platform “Serendie”
Serendie Street Boston Leaders
Mike Corbo
Executive Officer, Mitsubishi
Electric Corporation
President & CEO, Mitsubishi
Electric US
Ted Hill
President & CEO,
Mitsubishi Electric
Iconics Digital Solutions
Anthony Vetro
President & CEO
Mitsubishi Electric Research Labs
Kyle Reissner
Vice President, Product Management
Mitsubishi Electric
Iconics Digital Solutions
Serendie Street Boston
Zafer Sahinoglu
Vice President & General Manager
Mitsubishi Electric
Innovation Center
Phil Orlik
Vice President
Mitsubishi Electric Research Labs
Yohei Matsuura
Vice President, Business Planning
Mitsubishi Electric
Iconics Digital Solutions
Tomoyuki Takahasi
Senior Director
North American Development Center
Mitsubishi Electric Automation
Christina O’Connell
Head of Corporate
Communications
Mitsubishi Electric US
In the News
2026.04.15
Attended the "2026 Data Management Awards" ceremony (Japanese)
2026.03.25
We have invested in Sakana AI Inc., a Japanese AI startup
2026.03.05
Mitsubishi Electric Group opens "Yokohama Innovation Studio" (Japanese)
Get in touch.
Questions? Ideas? We want to hear them. Reach out to us and we’ll be in touch as soon as possible.