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Boston-Based Urbx Logistics Will Work With Mitsubishi Electric Automation To Enable Retailers To Automate and Optimize Their In-Store Picking Process


Boston, MA - November 15, 2021

Mitsubishi Electric Automation, Inc. is announcing the addition of Urbx Logistics to its Diamond Partner OEM Program. The program is a natural extension of their commitment to achieve the highest level of quality, performance, and efficiency for their customers. Diamond Partner OEMs receive engineering support, tools to increase manufacturing productivity, as well as sales and marketing collaboration.

Urbx Logistics provides a solution for grocery chains, factories, retailers and distribution centers to achieve on-demand order fulfillment. Urbx calls it the “omni-channel warehouse”, and their system enables orders for on-demand goods to be retrieved robotically. Working together with Urbx, which has expertise using advanced technology in delivering directly to the consumer, provides an opportunity for Mitsubishi Electric Automation to bring innovative solutions to the future of order fulfillment.

Urbx partnered with Mitsubishi Electric Automation because of their robotics system architecture. Lincoln Cavalieri, CEO of Urbx Logistics, commented, "The Urbx mission brings automated, on-demand retail fulfillment to everyone. Through working with Mitsubishi Electric Automation, we see an enormous opportunity to leverage their industry-leading robotics system architecture in a groundbreaking way. Close collaboration with Mitsubishi Electric allows us to scale rapidly to meet the intense demand for compact, high-speed fulfillment in the marketplace. We are excited to work with them now and into the future."

To learn more about Urbx Logistics, visit

— About Mitsubishi Electric Automation, Inc.

Headquartered in Vernon Hills, Ill., Mitsubishi Electric Automation, Inc., offers a wide range of factory automation productssolutionstraining and support services for the industrial and commercial sectors. A U.S. affiliate company of Mitsubishi Electric Corporation, Mitsubishi Electric Automation represents more than 75 years’ experience in the automation industry. A broad product portfolio includes programmable logic controllers (PLC), human machine interfaces (HMI), invertersservo amplifiers and motorscontrol software, computerized numerical control (CNC), circuit breakersrobots and motion controllers. The company takes its solutions on the road with the 53-foot long Solutions in Motion mobile showroom that appears at tradeshows, training seminars and other events across North America. Additional information about Mitsubishi Electric Automation is available at

In addition to factory automation, Mitsubishi Electric US group companies’ principal businesses include semiconductor devices, automotive electrical components, elevators and escalators, heating and cooling products, electric utility products, and large-scale video displays for stadiums and arenas. Mitsubishi Electric US group companies have 38 locations throughout North America with approximately 4,000 employees.

— About Urbx Logistics

Urbx is the world's first on-demand robotics fulfillment system for last-mile delivery. Urbx uses cutting edge robotics technology to enable retailers to automate and optimize the in store picking process. The Urbx micro-fulfillment solution uses vertical architecture with a dual-bot system to fulfill orders at high speeds while maximizing density. By using vertical spaces with a small footprint, Urbx enables major savings in real estate costs compared to traditional retail structures. Urbx is based in Boston, Massachusetts, with last-mile installations going live with name brand retailers next year.

— Media Contact

Pam Summers
Marketing Communications Manager
Mitsubishi Electric Automation
+1 (847) 478-2415