News Center
Mitsubishi Electric Revises Corporate Philosophy System as it Celebrates 100th Anniversary
Toyko, Japan - February 01, 2021
Mitsubishi Electric Corporation (TOKYO: 6503) announced today that on the
occasion of its 100th anniversary this February 1, it has revised its corporate philosophy system to update the
Group’s reason for existence as well as the core values and attitude that all employees are asked to embrace
and cherish in serving customers and society as a whole.
Mitsubishi Electric, which is profoundly grateful to many stakeholders who have supported the Group over
the decades, including employees as well customers and business partners, is resolved to become a group
company that responds to the demands of the new era and earns the trust of stakeholders. Based on the new
corporate philosophy system, the Group aims to contribute to the realization of a vibrant and sustainable
society by addressing diversifying social challenges through continuous innovation over the next 100 years.
A Century of Mitsubishi Electric
Mitsubishi Electric was established in 1921 as a spinoff of the Mitsubishi Shipbuilding Company’s electric
factory. For the past 100 years, the Mitsubishi Electric Group has contributed to a vibrant and sustainable
society by providing a wide range of products and services infused with high technology and creativity in
fields ranging from homes to outer space.
New Corporate Philosophy System
Mitsubishi Electric’s revised corporate philosophy system, which inherits the spirit of its previous corporate
mission, updates the Group’s reason for existence and the core values and attitude that all employees are asked
to embrace and cherish.
1) Purpose
We, the Mitsubishi Electric Group, will contribute to the realization of a vibrant and sustainable
society through continuous technological innovation and ceaseless creativity.
2) Our Values
- Trust - We develop relationships based on strong mutual trust with all stakeholders including society,
customers, shareholders, suppliers, and employees working together.
- Quality - We ensure the satisfaction of society and customers by providing products and services of the best
quality.
- Technology - We provide society with new value by enhancing technology and onsite capabilities.
- Ethics and Compliance - We act with high ethical standards and comply with laws and social norms.
- Humanity - We prioritize health and safety, promote diversity, and respect personalities and human rights.
- Environment - We strive to protect and improve the global environment, doing so in harmony with nature.
Society
We contribute to the development of a better society as a corporate citizen.
3) Commitment -
Changes for the Better
"Changes for the Better" represents the Mitsubishi Electric Group’s attitude to “always strive to achieve
something better,” as we continue to change and grow. Each one of us shares a strong will and passion
to continuously aim for change, reinforcing our commitment to creating “an even better tomorrow.”
About Mitsubishi Electric’s 100th Anniversary Logo
The logo symbolizing the company’s centennial anniversary expresses the idea of transformation over the next
100 years. At a glance, the logo appears to be a simple pattern of slanted red and white lines, but by adjusting
one’s gaze the number “100” can be seen, even when the logo is turned upside down. By encouraging people
to look at things from different perspectives, the logo expresses the Mitsubishi Electric Group’s strong will to
create new value and transform itself over the next 100 years, aiming to provide integrated solutions to address
diversifying social challenges uniting all the capabilities inside and outside of the Group.
About Mitsubishi Electric Corporation
With nearly 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric
Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing and sales of electrical
and electronic equipment used in information processing and communications, space development and satellite
communications, consumer electronics, industrial technology, energy, transportation and building equipment.
Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better,” and
environmental statement, “Eco Changes.” The company recorded a revenue of 4,462.5 billion yen (U.S.$ 40.9
billion*) in the fiscal year ended March 31, 2020. For more information, please visit
www.MitsubishiElectric.com
*U.S. dollar amounts are translated from yen at the rate of ¥109=U.S.$1, the approximate rate on the Tokyo
Foreign Exchange Market on March 31, 2020
— About Mitsubishi Electric Automation, Inc.
Headquartered in Vernon Hills, Ill., Mitsubishi Electric Automation, Inc. is a U.S. affiliate company of Mitsubishi Electric Corporation. It offers a broad product portfolio including programmable automation controllers (PAC), programmable logic controllers (PLC), human machine interfaces (HMI), variable frequency drives (VFD), servo amplifiers and motors, control software, computerized numerical controllers (CNC), motion controllers, robots and low-voltage power distribution products. Additional information about Mitsubishi Electric Automation is available at us.mitsubishielectric.com/fa/en/.
— About Mitsubishi Electric Corporation
With more than 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing, and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation, and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better.” The company recorded a revenue of 5,003.6 billion yen (U.S.$ 37.3 billion*) in the fiscal year ended March 31, 2023. For more information, please visit www.MitsubishiElectric.com.
*U.S. dollar amounts are translated from yen at the rate of \134=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2023
— About Mitsubishi Electric Factory Automation Business Group
Offering a vast range of automation and processing technologies, including controllers, drive products, power distribution and control products, electrical discharge machines, laser processing machines, computerized numerical controllers, and industrial robots, Mitsubishi Electric helps bring higher productivity – and quality – to the factory floor. In addition, our extensive networks around the globe provide direct communication and comprehensive support to customers. The global slogan "Automating the World" shows the company's approach to leverage automation for the betterment of society, through the application of advanced technology, sharing know-how and supporting customers as a trusted partner.
For more about the story behind "Automating the World" please visit: www.MitsubishiElectric.com/fa/about-us/automating-the-world
— About e-F@ctory
e-F@ctory is Mitsubishi Electric's integrated concept to build reliable and flexible manufacturing systems that enable users to achieve many of their high speed, information driven manufacturing aspirations. Through its partner solution activity, the e-F@ctory Alliance, and its work with open network associations such as The CC-Link Partners Association (CLPA), users can build comprehensive solutions based on a wide ranging "best in class" principle.
In summary, e-F@ctory and the e-F@ctory Alliance enable customers to achieve integrated manufacturing but still retain the ability to choose the most optimal suppliers and solutions.
*e-F@ctory, iQ Platform are trademarks of Mitsubishi Electric Corporation in Japan and other countries.
*Other names and brands may be claimed as the property of others.
*All other trademarks are acknowledged
— Media Contact
Pam Summers
Marketing Communications Manager
Mitsubishi Electric Automation
Pam.Summers@meau.com
+1 (847) 478-2415