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Mitsubishi Electric Revises Corporate Philosophy System as it Celebrates 100th Anniversary

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Toyko, Japan - February 01, 2021

Mitsubishi Electric Corporation (TOKYO: 6503) announced today that on the occasion of its 100th anniversary this February 1, it has revised its corporate philosophy system to update the Group’s reason for existence as well as the core values and attitude that all employees are asked to embrace and cherish in serving customers and society as a whole.

Mitsubishi Electric, which is profoundly grateful to many stakeholders who have supported the Group over the decades, including employees as well customers and business partners, is resolved to become a group company that responds to the demands of the new era and earns the trust of stakeholders. Based on the new corporate philosophy system, the Group aims to contribute to the realization of a vibrant and sustainable society by addressing diversifying social challenges through continuous innovation over the next 100 years.

A Century of Mitsubishi Electric
Mitsubishi Electric was established in 1921 as a spinoff of the Mitsubishi Shipbuilding Company’s electric factory. For the past 100 years, the Mitsubishi Electric Group has contributed to a vibrant and sustainable society by providing a wide range of products and services infused with high technology and creativity in fields ranging from homes to outer space.

New Corporate Philosophy System
Mitsubishi Electric’s revised corporate philosophy system, which inherits the spirit of its previous corporate mission, updates the Group’s reason for existence and the core values and attitude that all employees are asked to embrace and cherish.

1) Purpose
We, the Mitsubishi Electric Group, will contribute to the realization of a vibrant and sustainable society through continuous technological innovation and ceaseless creativity.

2) Our Values

  • Trust - We develop relationships based on strong mutual trust with all stakeholders including society, customers, shareholders, suppliers, and employees working together.
  • Quality - We ensure the satisfaction of society and customers by providing products and services of the best quality.
  • Technology - We provide society with new value by enhancing technology and onsite capabilities.
  • Ethics and Compliance - We act with high ethical standards and comply with laws and social norms.
  • Humanity - We prioritize health and safety, promote diversity, and respect personalities and human rights.
  • Environment - We strive to protect and improve the global environment, doing so in harmony with nature. Society We contribute to the development of a better society as a corporate citizen. 

3) Commitment - Changes for the Better
"Changes for the Better" represents the Mitsubishi Electric Group’s attitude to “always strive to achieve something better,” as we continue to change and grow. Each one of us shares a strong will and passion to continuously aim for change, reinforcing our commitment to creating “an even better tomorrow.”

About Mitsubishi Electric’s 100th Anniversary Logo
The logo symbolizing the company’s centennial anniversary expresses the idea of transformation over the next 100 years. At a glance, the logo appears to be a simple pattern of slanted red and white lines, but by adjusting one’s gaze the number “100” can be seen, even when the logo is turned upside down. By encouraging people to look at things from different perspectives, the logo expresses the Mitsubishi Electric Group’s strong will to create new value and transform itself over the next 100 years, aiming to provide integrated solutions to address diversifying social challenges uniting all the capabilities inside and outside of the Group.

About Mitsubishi Electric Corporation
With nearly 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better,” and environmental statement, “Eco Changes.” The company recorded a revenue of 4,462.5 billion yen (U.S.$ 40.9 billion*) in the fiscal year ended March 31, 2020. For more information, please visit www.MitsubishiElectric.com *U.S. dollar amounts are translated from yen at the rate of ¥109=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2020


— About Mitsubishi Electric Automation, Inc.

Headquartered in Vernon Hills, Ill., Mitsubishi Electric Automation, Inc., offers a wide range of factory automation productssolutionstraining and support services for the industrial and commercial sectors. A U.S. affiliate company of Mitsubishi Electric Corporation, Mitsubishi Electric Automation represents more than 75 years’ experience in the automation industry. A broad product portfolio includes programmable logic controllers (PLC), human machine interfaces (HMI), invertersservo amplifiers and motorscontrol software, computerized numerical control (CNC), circuit breakersrobots and motion controllers. The company takes its solutions on the road with the 53-foot long Solutions in Motion mobile showroom that appears at tradeshows, training seminars and other events across North America. Additional information about Mitsubishi Electric Automation is available at us.mitsubishielectric.com/fa/en.

In addition to factory automation, Mitsubishi Electric US group companies’ principal businesses include semiconductor devices, automotive electrical components, elevators and escalators, heating and cooling products, electric utility products, and large-scale video displays for stadiums and arenas. Mitsubishi Electric US group companies have 38 locations throughout North America with approximately 4,000 employees.

— Media Contact

Pam Summers
Marketing Communications Manager
Mitsubishi Electric Automation
Pam.Summers@meau.com
+1 (847) 478-2415