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Mitsubishi Electric Automation Launches New Online Request for Quote Tool
Vernon Hills, Illinois - June 29, 2022
Platform provides leading selection, searchability in a convenient online tool
Mitsubishi Electric Automation, a leading automation supplier, recently launched a new online customer shopping style platform for product selection and search. The platform provides a B2B-type experience, which provides easy to use tools to request pricing quotes for specific products.
As part of the company's digital strategy, the platform allows customers to select products based on specifications, or to select products by model number. The system also provides quick recommendations for compatible associated products and accessories.
"The guiding principle behind our new platform was to provide our customers an easy to use, customer-centric product selection tool in a familiar online purchasing style environment," said Sloan Zupan, senior director of marketing at Mitsubishi Electric Automation. "The result is a tool that ensures the efficient use of our customers' time to find the high-quality products for which Mitsubishi Electric is known."
Customers can find a hyperlink to the platform on the Mitsubishi Electric Automation website, making it easy to navigate, search and find products quickly, typically within just a few clicks. Once they have found their desired products, customers can submit a request for a quote through the platform for quick response by qualified sales engineers.
According to Zupan, the platform showed strong results in the proof-of-concept phase and has attracted more than 25,000 unique visitors since late 2021. In addition, more than 75% of visitors have come to the platform through organic searches.
"Those figures speak to the high quality of the content, which is updated regularly to provide our customers the searchability they want together with the selection they need," he said.
Mitsubishi Electric Automation worked with Kyklo to create and develop the platform. Founded in 2015, KYKLO focuses on helping distributors, retailers, wholesalers and manufacturers in the electrical and mechanical industry with their digital transformation.
The easy-to-use Mitsubishi Electric platform can be found at https://shop1.us.mitsubishielectric.com.
— About Mitsubishi Electric Automation, Inc.
Headquartered in Vernon Hills, Ill., Mitsubishi Electric Automation, Inc. is a U.S. affiliate company of Mitsubishi Electric Corporation. It offers a broad product portfolio including programmable automation controllers (PAC), programmable logic controllers (PLC), human machine interfaces (HMI), variable frequency drives (VFD), servo amplifiers and motors, control software, computerized numerical controllers (CNC), motion controllers, robots and low-voltage power distribution products. Additional information about Mitsubishi Electric Automation is available at us.mitsubishielectric.com/fa/en/.
— About Mitsubishi Electric Corporation
With more than 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing, and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation, and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better.” The company recorded a revenue of 5,003.6 billion yen (U.S.$ 37.3 billion*) in the fiscal year ended March 31, 2023. For more information, please visit www.MitsubishiElectric.com.
*U.S. dollar amounts are translated from yen at the rate of \134=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2023
— About Mitsubishi Electric Factory Automation Business Group
Offering a vast range of automation and processing technologies, including controllers, drive products, power distribution and control products, electrical discharge machines, laser processing machines, computerized numerical controllers, and industrial robots, Mitsubishi Electric helps bring higher productivity – and quality – to the factory floor. In addition, our extensive networks around the globe provide direct communication and comprehensive support to customers. The global slogan "Automating the World" shows the company's approach to leverage automation for the betterment of society, through the application of advanced technology, sharing know-how and supporting customers as a trusted partner.
For more about the story behind "Automating the World" please visit: www.MitsubishiElectric.com/fa/about-us/automating-the-world
— About e-F@ctory
e-F@ctory is Mitsubishi Electric's integrated concept to build reliable and flexible manufacturing systems that enable users to achieve many of their high speed, information driven manufacturing aspirations. Through its partner solution activity, the e-F@ctory Alliance, and its work with open network associations such as The CC-Link Partners Association (CLPA), users can build comprehensive solutions based on a wide ranging "best in class" principle.
In summary, e-F@ctory and the e-F@ctory Alliance enable customers to achieve integrated manufacturing but still retain the ability to choose the most optimal suppliers and solutions.
*e-F@ctory, iQ Platform are trademarks of Mitsubishi Electric Corporation in Japan and other countries.
*Other names and brands may be claimed as the property of others.
*All other trademarks are acknowledged
— Media Contact
Pam Summers
Marketing Communications Manager
Mitsubishi Electric Automation
Pam.Summers@meau.com
+1 (847) 478-2415