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Mitsubishi Electric Automation, Inc. Announces Promotions in Transformed Marketing Department


Vernon Hills, Illinois - June 28, 2022

Mitsubishi Electric Automation, Inc. is announcing the promotion of Sunil "Sunny" Ainapure to Director of Product Marketing, Deana Fu to Director of Product Management, and the hiring of Dean Norton as Strategic Marketing Director.

Sunny Ainapure, who has been with Mitsubishi Electric Automation for 18 years, will lead the company's product marketing department. He started as a senior application engineer and eventually joined the company's marketing department in 2007. Since then, he has held product manager, account manager, and senior product manager roles before accepting his new role. "Sunny has worked with many of our best customers from the beginning of our relationship," said Milton Coleman, Sr. Vice President of Sales and Marketing. "His experience will be of great value to the department."

In her role as director of product management, Deana Fu is taking on a strategic role focused on delivering products and solutions that are customer- and market-centric. She will lead a team of product managers to formulate product strategies and align the organization around creating desirable outcomes for Mitsubishi Electric customers. Her team will manage all facets of the product life cycle, advocate for our customers during the development process to ensure that the product requirements resonate with customer needs, and collaborate across all the different functions within Mitsubishi Electric that are involved in bringing the product to market. "Deana's experience working with our parent company in Japan, managing product launches, and maintaining great relationships positions her well for success in leading this team," said Coleman.

Dean Norton comes to Mitsubishi Electric Automation as a new hire and will assume the role of Strategic Marketing Director. "Having held a variety of positions (including customer service, sales, product management and marketing), with different levels of responsibility over my 25+ year career in Industrial Automation has afforded me a deep understanding of the customer, as well as what is needed to enable an organization to successfully deliver its value proposition," explained Norton. "I am excited to have joined such an amazing group here at Mitsubishi Electric Automation and look forward to working with the team to become the most customer-centric company in our market."


— About Mitsubishi Electric Automation, Inc.

Headquartered in Vernon Hills, Ill., Mitsubishi Electric Automation, Inc. is a U.S. affiliate company of Mitsubishi Electric Corporation. It offers a broad product portfolio including programmable automation controllers (PAC), programmable logic controllers (PLC), human machine interfaces (HMI), variable frequency drives (VFD), servo amplifiers and motors, control software, computerized numerical controllers (CNC), motion controllers, robots and low-voltage power distribution products. Additional information about Mitsubishi Electric Automation is available at

— About Mitsubishi Electric Corporation

With more than 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing, and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation, and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better.” The company recorded a revenue of 5,003.6 billion yen (U.S.$ 37.3 billion*) in the fiscal year ended March 31, 2023. For more information, please visit

*U.S. dollar amounts are translated from yen at the rate of \134=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2023

— About Mitsubishi Electric Factory Automation Business Group

Offering a vast range of automation and processing technologies, including controllers, drive products, power distribution and control products, electrical discharge machines, laser processing machines, computerized numerical controllers, and industrial robots, Mitsubishi Electric helps bring higher productivity – and quality – to the factory floor. In addition, our extensive networks around the globe provide direct communication and comprehensive support to customers. The global slogan "Automating the World" shows the company's approach to leverage automation for the betterment of society, through the application of advanced technology, sharing know-how and supporting customers as a trusted partner. For more about the story behind "Automating the World" please visit:

— About e-F@ctory

e-F@ctory is Mitsubishi Electric's integrated concept to build reliable and flexible manufacturing systems that enable users to achieve many of their high speed, information driven manufacturing aspirations. Through its partner solution activity, the e-F@ctory Alliance, and its work with open network associations such as The CC-Link Partners Association (CLPA), users can build comprehensive solutions based on a wide ranging "best in class" principle.
In summary, e-F@ctory and the e-F@ctory Alliance enable customers to achieve integrated manufacturing but still retain the ability to choose the most optimal suppliers and solutions.

*e-F@ctory, iQ Platform are trademarks of Mitsubishi Electric Corporation in Japan and other countries.
*Other names and brands may be claimed as the property of others.
*All other trademarks are acknowledged

— Media Contact

Pam Summers
Marketing Communications Manager
Mitsubishi Electric Automation
+1 (847) 478-2415