Press Releases

Mitsubishi Electric's Factory Automation Systems Business to Launch "Automating the World" as Global Slogan

Tokyo, Japan - November 08, 2022

New tagline reflects company's contributions to a better world through automation

Mitsubishi Electric Corporation (TOKYO: 6503) announced today it will launch "Automating the World" as the global slogan for its Factory Automation Systems business. Commercial use of the slogan will begin worldwide on November 8.

The new slogan expresses Mitsubishi Electric's goal to leverage automation for the betterment of global society by combining advanced technology, experience and know-how, and customer support as a trusted partner. The slogan was developed based on the voices of numerous Mitsubishi Electric stakeholders around the world, including customers in the field of industrial automation as well as company employees involved with Factory Automation Systems. For China in particular, the global slogan will be followed by a special subphrase "zizai linghuo", which is a unique phrase created based on a similar local phrase meaning free and flexible, to support local understanding of the global slogan.

In recent years, global society has been compelled to adapt to the growing needs for work efficiency, digitalization and decarbonization. Under Mitsubishi Electric's current medium-term business strategy through the fiscal year ending in March 2026, the company is growing its factory automation systems business with intelligent manufacturing solutions and other technological innovations that are enabling customers to respond to change by transforming their businesses. Mitsubishi Electric is also developing advanced automation technologies in other fields to enable global society to respond to pressing needs for change.

Going forward, Mitsubishi Electric will actively promote its "Automating the World" slogan to grow its Factory Automation Systems business and further enhance its brand value.

More Information

- About Mitsubishi Electric Automation, Inc.

Headquartered in Vernon Hills, Ill., Mitsubishi Electric Automation, Inc. is a U.S. affiliate company of Mitsubishi Electric Corporation. It offers a broad product portfolio including programmable automation controllers (PAC), programmable logic controllers (PLC), human machine interfaces (HMI), variable frequency drives (VFD), servo amplifiers and motors, control software, computerized numerical controllers (CNC), motion controllers, robots and low-voltage power distribution products. Additional information about Mitsubishi Electric Automation is available at us.mitsubishielectric.com/fa/en/.

- About Mitsubishi Electric Corporation

Guided by its corporate philosophy, Mitsubishi Electric Corporation (TOKYO: 6503) places sustainability at the core of its operations and values stakeholder trust—encompassing society, customers, shareholders and employees. In pursuing profitability, capital efficiency and growth, Mitsubishi Electric works closely alongside customers to develop value-added solutions that address today's complex challenges while enhancing the company's sustainable corporate value. Founded in 1921, Mitsubishi Electric has over a century of experience in delivering reliable, high-quality products and solutions. With over 200 group companies and approximately 150,000 employees worldwide, the company is a recognized global leader in manufacturing, marketing and selling electrical and electronic equipment and systems across a broad range of sectors, including public utility systems, energy systems, defense and space systems, factory automation systems, automotive equipment, building systems, air conditioning systems & home products, digital innovations, and semiconductor & devices. Mitsubishi Electric recorded consolidated revenue of 5,521.7 billion yen (U.S.$ 36.8 billion*) in the fiscal year that ended on March 31, 2025. For more information, please visit www.MitsubishiElectric.com.

*JPY 150=USD 1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2025

- About Mitsubishi Electric Factory Automation Business Group

Offering a vast range of automation and processing technologies, including controllers, drive products, power distribution and control products, electrical discharge machines, laser processing machines, computerized numerical controllers, and industrial robots, Mitsubishi Electric helps bring higher productivity – and quality – to the factory floor. In addition, our extensive networks around the globe provide direct communication and comprehensive support to customers. The global slogan "Automating the World" shows the company's approach to leverage automation for the betterment of society, through the application of advanced technology, sharing know-how and supporting customers as a trusted partner. For more about the story behind "Automating the World" please visit: us.mitsubishielectric.com/fa/en/about-us/news-center/automating-the-world/

- About e-F@ctory

e-F@ctory is Mitsubishi Electric's integrated concept to build reliable and flexible manufacturing systems that enable users to achieve many of their high speed, information driven manufacturing aspirations. Through its partner solution activity, the e-F@ctory Alliance, and its work with open network associations such as The CC-Link Partners Association (CLPA), users can build comprehensive solutions based on a wide ranging "best in class" principle.
In summary, e-F@ctory and the e-F@ctory Alliance enable customers to achieve integrated manufacturing but still retain the ability to choose the most optimal suppliers and solutions.

*e-F@ctory, iQ Platform are trademarks of Mitsubishi Electric Corporation in Japan and other countries.
*Other names and brands may be claimed as the property of others.
*All other trademarks are acknowledged

- Media Contact

Pam Summers
Marketing Communications Manager
Mitsubishi Electric Automation
Pam.Summers@meau.com
+1 (847) 478-2415

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