Mitsubishi Electric Automation, Inc. Hosts Ribbon-Cutting Event to Celebrate the Opening of its New Showroom

The new showroom is an immersive experience for Mitsubishi Electric Automation, Inc. (Mitsubishi Electric Automation) visitors. It displays all the company offers, including the evolution of legacy equipment, automation hardware and software, engineered solutions, value-added solutions, and more.

Vernon Hills, Illinois - April 29, 2025

Mitsubishi Electric Automation hosted a ribbon-cutting ceremony, joined by many of its distributors and executive leadership team to commemorate the completion of its new showroom. During the event, attendees heard from Mitsubishi Electric Automation's President and CEO, Scott Summerville, and Senior Director of Strategic Marketing, Deana Fu, who spoke about the company's vision, mission, and values, and how the showroom supports them.

Ideation and planning for the renovation project began over 2 years ago, with construction taking a total of 7 months to complete. The project involved several departments across the organization and contractors. The room gives customers a 360-degree view of Mitsubishi Electric Automation's offerings. From its roots in Japan, to its legacy of products, to current and future technologies, the space provides a hands-on experience to better understand how innovations in automation and digital solutions can improve customers' operations. Woven throughout the room is a demonstration of Mitsubishi Electric Automation's "Quality, Performance, and Compatibility" promise and how these key benefits are helping customers achieve more sustainable manufacturing.

Mitsubishi Electric Automation's executive leadership and marketing teams with many of their distributors.

The showroom highlights several Mitsubishi Electric solutions, including a fully automated production, assembly, and inspection cell, along with a 3D simulation of the manufacturing cell and AI data diagnostics solutions. Interactive displays showcase solutions related to specific industries, high-performance motion, and industrial networks. Visitors will also learn about support for workforce development, services, and more.

Smart manufacturing cell with AI diagnostic solutions control panel.

"We are proud and eager to welcome new and existing customers into our showroom. This space is designed for collaboration, offering an immersive experience in automation to help customers visualize the potential of their operations," said Deana Fu, Sr. Director of Strategic Marketing. "Our intention is to facilitate meaningful conversations and develop creative solutions tailored to each customer's unique needs. Prominently on display is our commitment to support our customers throughout the entire lifecycle of their investments, from design and installation to maintenance and future technological advancements."

More Information

- About Mitsubishi Electric US, Inc., Industrial Automation Division

Headquartered in Vernon Hills, Ill., Mitsubishi Electric US, Inc., Industrial Automation Division provides a comprehensive portfolio of industrial automation solutions. Offerings include programmable automation controllers (PAC), programmable logic controllers (PLC), human machine interfaces (HMI), variable frequency drives (VFD), servo amplifiers and motors, control software, computerized numerical controllers (CNC), motion controllers, robots and low-voltage power distribution products. Additional information about Mitsubishi Electric US, Inc., Industrial Automation Division is available at us.mitsubishielectric.com/fa/en/.

- About Mitsubishi Electric US, Inc.

Headquartered in Cypress, CA, Mitsubishi Electric US, Inc., a US affiliate company of Mitsubishi Electric Corporation, supports US innovation initiatives and currently provides cooling and heating solutions, elevators and escalators, space and sensing systems, semiconductor devices, and industrial automation. Mitsubishi Electric contributes to a vibrant and sustainable society through continuous innovation and making "Changes for the Better." For additional information, visit us.mitsubishielectric.com/en/.

- Media Contact

Pam Summers
Marketing Communications Manager
Mitsubishi Electric US, Inc., Industrial Automation Division
Pam.Summers@meau.com
+1 (847) 478-2415

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