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Mitsubishi Electric Automation, Inc. Hosts Ribbon-Cutting Event to Celebrate the Opening of its New Showroom
Vernon Hills, Illinois - April 29, 2025
The new showroom is an immersive experience for Mitsubishi Electric Automation, Inc. (Mitsubishi Electric Automation) visitors. It displays all the company offers, including the evolution of legacy equipment, automation hardware and software, engineered solutions, value-added solutions, and more.
Mitsubishi Electric Automation hosted a ribbon-cutting ceremony, joined by many of its distributors and executive leadership team to commemorate the completion of its new showroom. During the event, attendees heard from Mitsubishi Electric Automation's President and CEO, Scott Summerville, and Senior Director of Strategic Marketing, Deana Fu, who spoke about the company's vision, mission, and values, and how the showroom supports them.
Ideation and planning for the renovation project began over 2 years ago, with construction taking a total of 7 months to complete. The project involved several departments across the organization and contractors. The room gives customers a 360-degree view of Mitsubishi Electric Automation's offerings. From its roots in Japan, to its legacy of products, to current and future technologies, the space provides a hands-on experience to better understand how innovations in automation and digital solutions can improve customers' operations. Woven throughout the room is a demonstration of Mitsubishi Electric Automation's "Quality, Performance, and Compatibility" promise and how these key benefits are helping customers achieve more sustainable manufacturing.
Mitsubishi Electric Automation's executive leadership and marketing teams with many of their distributors.
The showroom highlights several Mitsubishi Electric solutions, including a fully automated production, assembly, and inspection cell, along with a 3D simulation of the manufacturing cell and AI data diagnostics solutions. Interactive displays showcase solutions related to specific industries, high-performance motion, and industrial networks. Visitors will also learn about support for workforce development, services, and more.
Smart manufacturing cell with AI diagnostic solutions control panel.
"We are proud and eager to welcome new and existing customers into our showroom. This space is designed for collaboration, offering an immersive experience in automation to help customers visualize the potential of their operations," said Deana Fu, Sr. Director of Strategic Marketing. "Our intention is to facilitate meaningful conversations and develop creative solutions tailored to each customer's unique needs. Prominently on display is our commitment to support our customers throughout the entire lifecycle of their investments, from design and installation to maintenance and future technological advancements."
More Information
- About Mitsubishi Electric Automation, Inc.
Headquartered in Vernon Hills, Ill., Mitsubishi Electric Automation, Inc. is a U.S. affiliate company of Mitsubishi Electric Corporation. It offers a broad product portfolio including programmable automation controllers (PAC), programmable logic controllers (PLC), human machine interfaces (HMI), variable frequency drives (VFD), servo amplifiers and motors, control software, computerized numerical controllers (CNC), motion controllers, robots and low-voltage power distribution products. Additional information about Mitsubishi Electric Automation is available at us.mitsubishielectric.com/fa/en/.
- About Mitsubishi Electric Corporation
With more than 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing, and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation, and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better.” The company recorded a revenue of 5,003.6 billion yen (U.S.$ 37.3 billion*) in the fiscal year ended March 31, 2023. For more information, please visit .
*U.S. dollar amounts are translated from yen at the rate of \134=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2023
- About Mitsubishi Electric Factory Automation Business Group
Offering a vast range of automation and processing technologies, including controllers, drive products, power distribution and control products, electrical discharge machines, laser processing machines, computerized numerical controllers, and industrial robots, Mitsubishi Electric helps bring higher productivity – and quality – to the factory floor. In addition, our extensive networks around the globe provide direct communication and comprehensive support to customers. The global slogan "Automating the World" shows the company's approach to leverage automation for the betterment of society, through the application of advanced technology, sharing know-how and supporting customers as a trusted partner. For more about the story behind "Automating the World" please visit:
- About e-F@ctory
e-F@ctory is Mitsubishi Electric's integrated concept to build reliable and flexible manufacturing systems that enable users to achieve many of their high speed, information driven manufacturing aspirations. Through its partner solution activity, the e-F@ctory Alliance, and its work with open network associations such as The CC-Link Partners Association (CLPA), users can build comprehensive solutions based on a wide ranging "best in class" principle.
In summary, e-F@ctory and the e-F@ctory Alliance enable customers to achieve integrated manufacturing but still retain the ability to choose the most optimal suppliers and solutions.
*e-F@ctory, iQ Platform are trademarks of Mitsubishi Electric Corporation in Japan and other countries.
*Other names and brands may be claimed as the property of others.
*All other trademarks are acknowledged
- Media Contact
Pam Summers
Marketing Communications Manager
Mitsubishi Electric Automation
Pam.Summers@meau.com
+1 (847) 478-2415
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